Having a blog comes with a responsibility, so there are some things you need to do to drive traffic and attract visitors to come and read the content you are posting. You need to define the purpose of creating a blog and the target audience you are addressing to. A successful blog is written with a distinct audience in mind, so you can provide content that is unique to your audience’s issues, needs, or desires. You will know that the content is good if you gained the trust of your audience and they keep coming back.
Visitors like consistency. Think about it. You like one page and want to read more, but you come the next day and the day after that and there is still nothing new. You may return once more, but that will be it. No one wants to waste time. Have this in mind and post content regularly, so there is always something interesting to read.
The work and hours you will need to invest are not to be underestimated. You will need to be patient and work hard in order to achieve success. This way, your readers will have something to help them start their day with ease. This also means that you should try to post at the same time each day, so your readers will get accustomed to your schedule and check your blog at the appropriate time, but this is not as important as much as the consistency in your posting.
Once you take care of these things, you will need to think about driving targeted web traffic to your blog. Word of mouth will help you a lot with this, because your readers will surely recommend your blog if they like it, but don’t count only on this. You need to do some additional work. Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with people you meet. Use a tag line under your blog address to further entice them to visit.
Cooperation with other bloggers is also very important. Visit blogs that interest you and are in line with the general topic of your blog and leave comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. If a blogger really likes your site, they will add you to their blogroll. A blogroll is a listing of other blogs, something like a “recommended reading list”. Don’t forget to return the favor, add those blogs that you read and enjoy to your blogroll too.
Keywords are important, so think about it with your use of titles, links and blog posts. Search engines, like Google and Yahoo pay attention to it. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want. In addition to submitting your blog to the major search engines, make sure you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub, since many people find blogs through these online directories.
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